Description
Bliss’s hand-tufted geometric shapes capture the minimalist Scandi style with the base composed of 100% wool and parts of the line pattern in lustrous Tencel. Swedish interior designer Nina Kullberg’s gradient pattern serves as an enticing focal point, with the rug handcrafted from start to finish from dying of the yarn to final shearing with manual scissors.
Specifications
Size
94.5" l x 63" w (240x160cm)
Material
Wool, tencel
Brand
Asplund
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”