Fane Bookend

“Norms aren’t boring,” Jonas Bjerre-Poulsen of Norm Architects says, reflecting on the name of his Copenhagen-based design studio, formed with fellow architect Kasper Rønn. “On the contrary, the firm wants to make use of all that centuries-old wisdom that we now know as design.” Norm encompasses furniture, dinner service, kitchenware and lighting fixtures as well as architecture projects with third partner Linda Korndal.

“There’s something in our design culture that’s born out of our connection to the Nordic climate, to the crafts and the natural materials that surround us, and that 'something' makes us stand out,” Jonas says. Norm Architects has garnered numerous prestigious awards such as Red Dot, IF Design Award and Design Plus Award. Jonas focuses on aesthetics and Kasper concentrates on technology but the lines are often blurred on any offering, says Jonas. “You should be able to look at it in 10, 20 years’ time and still find it useful and beautiful.”